A hair straightener is fondly known as the magic wand of the Hair & beauty industry, Being an essential tool to shape up the dreamy & sensuous hair styles.
The first Hair straightener was invented by Marcel grateau in the last decade of the 18th century, An era which can be called as the French fashion revolution.
It has gradually gained momentum with evolution in technologies & the Ever increasing share of Urban households in every society. Now the hair straightener has become one of the top 3 in the high priority list of hair care product.
Last year the supply of hair straightners reached a record high valuation of $700 million dollars in global sales & this count is predicted to grow exponentially.
Nowadays Hair straightener is more of like a treatment tool for keratin & straightening therapies.
With the plethora of creative hair designers & beauty salon specialists hair straightening has seen a remarkable trend in micro curling & straightening styles & supposedly more than 40% of reels & stories are related to hair & fashion trends on social media platforms like instagram , Facebook & YouTube.
The renowned hair stylists of the world such as ORIBE , HARRY JOSH & other contemporaries who charge anywhere between $300 to $500 per hair session stresses much on understanding customer preferences , techniques & the right tools which can exceedingly help you to achive a dream hair look.
Hence “buying a best hair straightener is not only necessary but fruitful to give your salon & channel a revenue minting output as a perfect hair style is the fountainhead of one’s personality & glamour” marks Shirin merchant owner of a leading beauty salon in South Mumbai.
Now let us take a brief dive into some most established criteria for buying a hair straightener.
Heat expansion material: Titanium is one of the most popular heat expansion materials which uniformly spread the heat on the plate & allows a shinier finish to the hair strands.
Temperature control : having a temperature control rheostat is ideal way of controlling the amount of heat a straightner produces on plates which in turn controls the texture.
Rapid heat technology : As they say Time is money hence having a straightner which instantly heats up on plugging it ON not only saves the time per customer but also allows a limited exposure of the heater plates to the hair cuticles which is consisered good for the overall health of the hair.
Hence straightners like ASBAH TITANIUM comes with a 230 degree pro heat variation control & quickly heat up within 27 seconds.
360 degree swivel chord & material: A 360 degree movement allows flexiblity & easy hand movement to cover every part of the hair spread & material plays a role in durability & life of the straightner ASBAH titanium comes with a brilliant finish & ABS body which is shockproof & handling heat proof.
Electrical safety : safety standards when followed as per the electrical standards Prescribed by I.E.E.E leads to proper usage of chords, wires & plugs to avoid any hazardous incidents which is the prime priority for your & customers safety.
Warranty & after sales : one of the strong criteria when buying a straightener is the warranty , while ASBAH TITANIUM straightener not only comes with a 1 year warranty but also a life time repairs & services. “The companies like ASBAH BEAUTY PRODUCTS are responsive & has a good network of distributors & availability hence it is the prime reason why people chose them over others” says Richa of Kapil’s salon & academy